Meet our characters

There's over 60 of us

As you’d expect, we’re comprised of a veritable Rogues’ Gallery of personalities so grotesque Dickens himself would have to dial them down.

  • Mary Profile Image

    MARY

    CDO – Chief dairy officer

    Meet our moo member, Mary. She's utterly awesome, always keeps the fridge topped up with fresh milk and loves getting her hooves dirty in projects. Sometimes she's such a cow though.

  • Julian Mitchell Profile Image

    Julian Mitchell

    Ceo & co-founder

    Julian co-founded Your Favourite Story (formerly Digital Annexe) over 10 years ago. A veteran in the digital agency space since 1996, previously working for Ogilvy, Wunderman and AKQA. As well as great digital expertise, Julian has many other talents.  He is a DIY nut, a qualified pilot, a skilled welder and he even runs his own farm.  

    However Julian's favourite day of the year is when he hosts our annual digital marketing conference, In The Field.

  • Sean Singleton Profile Image

    Sean Singleton

    Managing Director

    Sean’s been round the block a few times, largely because his sense of direction is appalling but also because he’s a fitness freak. He started doing Bikram Yoga before, well, women, and likes it hotter than a Trinidad Scorpion so he can sweat out yesterday’s toxins. Before taking over the helm here at YFS he ran an award-winning digital agency and then started his own consultancy named imaginatively after himself.  He’s a big believer in self-improvement and never ceases in his attempts to fit in with the kids. Witness his array of knitwear.

  • Rachel Mitchell Profile Image

    Rachel Mitchell

    Client Services Director

    Rachel is one of the co-founders of Your Favourite Story (formerly Digital Annexe). She has been the client lead on the Mercedes-Benz account for over a decade. Before setting up the agency she worked for Modem Media and Digitas. Although she has an extensive knowledge of Digital Marketing, her real passion is for analytics. In her spare time she enjoys learning new languages (she speaks 4) and caring for her horse and three ponies.

  • Anne Varney Profile Image

    Anne Varney

    CFO

    Anne’s our CFO, who has spent the last eight years enjoying agency life.  Before that she worked both as a finance director and in corporate finance, so she has been there, seen it and got the T- shirt! 

    She enjoys travelling to far-flung places, challenging the internet to work in the back of beyond and is a keen, but unfortunately not very good, wildlife photographer. 

  • Darren Groucutt Profile Image

    Darren Groucutt

    Creative Director

    Darren is our experienced and very talented Digital Creative Director, his resume includes the 2012 Olympic Games. Best known for his infectious laugh, Darren loves to go fly fishing and playing drums. We can safely say he is the best thing to come out of Wolverhampton, apart from Liam of One Direction.

  • Jack Profile Image

    Jack

    Senior Account Executive

  • Phil Profile Image

    Phil

    Head of Analytics

  • Rob Profile Image

    Rob

    Retail Content Manager

  • Mélanie Profile Image

    Mélanie

    Account Director

  • Andy Profile Image

    Andy

    Head of Content

  • Joe Profile Image

    Joe

    Head of Interactive

  • Victor Profile Image

    Victor

    Front End Lead

  • Rachel Profile Image

    Rachel

    Business Director

  • Helen Profile Image

    Helen

    Accountant

  • James Profile Image

    James

    Design Director

  • Steph Profile Image

    Steph

    Office & HR Administrator

  • Mohammed Profile Image

    Mohammed

    Content Executive

  • Uzair Profile Image

    Uzair

    Back End Lead

  • Sabrina Profile Image

    Sabrina

    Junior Project Manager

  • Maxine Profile Image

    Maxine

    Project Manager

  • Chris Profile Image

    Chris

    Mid Weight Digital Designer

  • Charlotte Profile Image

    Charlotte

    Content Executive

  • Caroline Profile Image

    Caroline

    Project Manager

  • Charlie Profile Image

    Charlie

    Video Production Executive

  • Charles  Profile Image

    Charles

    Content Manager

  • Iris  Profile Image

    Iris

    Data Analyst

  • Melodie Profile Image

    Melodie

    Senior Designer

  • Pippa Profile Image

    Pippa

    Insight Analyst

  • Jade Profile Image

    Jade

    Mid-Weight Digital Designer

  • Chrystella Profile Image

    Chrystella

    Head of HR

  • Hermione Profile Image

    Hermione

    Account Executive

  • Ezequiel Profile Image

    Ezequiel

    Senior Back End Developer

  • Zoltan Profile Image

    Zoltan

    Interactive Developer

  • Ingrid Profile Image

    Ingrid

    Account Executive Intern

  • Lakshmi Profile Image

    Lakshmi

    Front End Developer

  • Leo Profile Image

    Leo

    Front End Developer

  • Sara Profile Image

    Sara

    Content Executive

  • Monica Profile Image

    Monica

    Senior Account Executive

  • Chris Profile Image

    Chris

    Producer

  • Rebecca Profile Image

    Rebecca

    Account Director

  • Matt Profile Image

    Matt

    Account Manager

  • Steve Profile Image

    Steve

    Strategist

  • Dominic  Profile Image

    Dominic

    Content Executive

  • Ollie Profile Image

    Ollie

    Content Auditor

  • Dan Profile Image

    Dan

    Junior Digital Designer

  • Tariq Profile Image

    Tariq

    QA lead

  • Ellie Profile Image

    Ellie

    Content Executive

  • Andy Profile Image

    Andy

    Head of Project Management

  • Ana Profile Image

    Ana

    Resource Manager

  • Chiara Profile Image

    Chiara

    Campaign Manager

  • Miraj Profile Image

    Miraj

    Junior Project Manager

  • Paul Profile Image

    Paul

    Data Analyst

  • Lois Profile Image

    Lois

    Receptionist

  • Megan Profile Image

    Megan

    Content Executive

  • Lara Profile Image

    Lara

    Client Services Intern

  • Wayne Profile Image

    Wayne

    Senior Marketing Manager

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