Meet our characters

There's over 60 of us

As you’d expect, we’re comprised of a veritable Rogues’ Gallery of personalities so grotesque Dickens himself would have to dial them down.

  • Mary Profile Image

    MARY

    CDO – Chief dairy officer

    Meet our moo member, Mary. She's utterly awesome, always keeps the fridge topped up with fresh milk and loves getting her hooves dirty in projects. Sometimes she's such a cow though.

  • Julian Mitchell Profile Image

    Julian Mitchell

    Ceo & co-founder

    Julian co-founded Your Favourite Story (formerly Digital Annexe) over 10 years ago. A veteran in the digital agency space since 1996, previously working for Ogilvy, Wunderman and AKQA. As well as great digital expertise, Julian has many other talents.  He is a DIY nut, a qualified pilot, a skilled welder and he even runs his own farm.  

    However Julian's favourite day of the year is when he hosts our annual digital marketing conference, In The Field.

  • Sean Singleton Profile Image

    Sean Singleton

    Managing Director

    Sean’s been round the block a few times, largely because his sense of direction is appalling but also because he’s a fitness freak. He started doing Bikram Yoga before, well, women, and likes it hotter than a Trinidad Scorpion so he can sweat out yesterday’s toxins. Before taking over the helm here at YFS he ran an award-winning digital agency and then started his own consultancy named imaginatively after himself.  He’s a big believer in self-improvement and never ceases in his attempts to fit in with the kids. Witness his array of knitwear.

  • Rachel Mitchell Profile Image

    Rachel Mitchell

    Client Services Director

    Rachel is one of the co-founders of Your Favourite Story (formerly Digital Annexe). She has been the client lead on the Mercedes-Benz account for over a decade. Before setting up the agency she worked for Modem Media and Digitas. Although she has an extensive knowledge of Digital Marketing, her real passion is for analytics. In her spare time she enjoys learning new languages (she speaks 4) and caring for her horse and three ponies.

  • Anne Varney Profile Image

    Anne Varney

    CFO

    Anne’s our CFO, who has spent the last eight years enjoying agency life.  Before that she worked both as a finance director and in corporate finance, so she has been there, seen it and got the T- shirt! 

    She enjoys travelling to far-flung places, challenging the internet to work in the back of beyond and is a keen, but unfortunately not very good, wildlife photographer. 

  • Darren Groucutt Profile Image

    Darren Groucutt

    Creative Director

    Darren is our experienced and very talented Digital Creative Director, his resume includes the 2012 Olympic Games. Best known for his infectious laugh, Darren loves to go fly fishing and playing drums. We can safely say he is the best thing to come out of Wolverhampton, apart from Liam of One Direction.

  • Jack Profile Image

    Jack

    Senior Account Executive

  • Phil Profile Image

    Phil

    Head of Analytics

  • Rob Profile Image

    Rob

    Retail Content Manager

  • Mélanie Profile Image

    Mélanie

    Account Director

  • Andy Profile Image

    Andy

    Head of Content

  • Joe Profile Image

    Joe

    Head of Interactive

  • Rachel Profile Image

    Rachel

    Business Director

  • Helen Profile Image

    Helen

    Accountant

  • James Profile Image

    James

    Design Director

  • Steph Profile Image

    Steph

    Office & HR Administrator

  • Mohammed Profile Image

    Mohammed

    Content Executive

  • Sabrina Profile Image

    Sabrina

    Junior Project Manager

  • Maxine Profile Image

    Maxine

    Project Manager

  • Chris Profile Image

    Chris

    Mid Weight Digital Designer

  • Caroline Profile Image

    Caroline

    Project Manager

  • Charles  Profile Image

    Charles

    Content Manager

  • Iris  Profile Image

    Iris

    Data Analyst

  • Pippa Profile Image

    Pippa

    Insight Analyst

  • Jade Profile Image

    Jade

    Mid-Weight Digital Designer

  • Chrystella Profile Image

    Chrystella

    Head of HR

  • Ingrid Profile Image

    Ingrid

    Account Executive Intern

  • Lakshmi Profile Image

    Lakshmi

    Front End Developer

  • Leo Profile Image

    Leo

    Front End Developer

  • Monica Profile Image

    Monica

    Senior Account Executive

  • Rebecca Profile Image

    Rebecca

    Account Director

  • Matt Profile Image

    Matt

    Account Manager

  • Steve Profile Image

    Steve

    Strategist

  • Dominic  Profile Image

    Dominic

    Content Executive

  • Dan Profile Image

    Dan

    Junior Digital Designer

  • Tariq Profile Image

    Tariq

    QA lead

  • Ellie Profile Image

    Ellie

    Content Executive

  • Ana Profile Image

    Ana

    Resource Manager

  • Chiara Profile Image

    Chiara

    Campaign Manager

  • Miraj Profile Image

    Miraj

    Junior Project Manager

  • Paul Profile Image

    Paul

    Data Analyst

  • Lois-May Profile Image

    Lois-May

    Receptionist

  • Megan Profile Image

    Megan

    Content Executive

  • Lara Profile Image

    Lara

    Client Services Intern

  • Wayne Profile Image

    Wayne

    Senior Marketing Manager

  • Oriane Profile Image

    Oriane

    Strategist

  • Maddie Profile Image

    Maddie

    Account Executive

  • Magda  Profile Image

    Magda

    Lead Analyst

  • Deniz Profile Image

    Deniz

    Junior Back-End Developer

  • Jonathan Profile Image

    Jonathan

    Account Executive

  • James Profile Image

    James

    Videographer

  • Julia Profile Image

    Julia

    Junior Front-End Developer

  • Georgia Profile Image

    Georgia

    Junior Strategist

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