Meet our characters

Julian co-founded Your Favourite Story (formerly Digital Annexe) over 10 years ago. A veteran in the digital agency space since 1996, previously working for Ogilvy, Wunderman and AKQA. As well as great digital expertise, Julian has many other talents.  He is a DIY nut, a qualified pilot, a skilled welder and he even runs his own farm.  

However Julian's favourite day of the year is when he hosts our annual digital marketing conference, In The Field.

Sean’s been round the block a few times, largely because his sense of direction is appalling but also because he’s a fitness freak. He started doing Bikram Yoga before, well, women, and likes it hotter than a Trinidad Scorpion so he can sweat out yesterday’s toxins. Before taking over the helm here at YFS he ran an award-winning digital agency and then started his own consultancy named imaginatively after himself.  He’s a big believer in self-improvement and never ceases in his attempts to fit in with the kids. Witness his array of knitwear.

Rachel is one of the co-founders of Your Favourite Story (formerly Digital Annexe). She has been the client lead on the Mercedes-Benz account for over a decade. Before setting up the agency she worked for Modem Media and Digitas. Although she has an extensive knowledge of Digital Marketing, her real passion is for analytics. In her spare time she enjoys learning new languages (she speaks 4) and caring for her horse and three ponies.

Anne’s our CFO, who has spent the last eight years enjoying agency life.  Before that she worked both as a finance director and in corporate finance, so she has been there, seen it and got the T- shirt! 

She enjoys travelling to far-flung places, challenging the internet to work in the back of beyond and is a keen, but unfortunately not very good, wildlife photographer. 

Darren is our experienced and very talented Digital Creative Director, his resume includes the 2012 Olympic Games. Best known for his infectious laugh, Darren loves to go fly fishing and playing drums. We can safely say he is the best thing to come out of Wolverhampton, apart from Liam of One Direction.