What was the story?
The social media response to our social campaign was a clear success; we saw an increase in engagement with the target male audience on platforms they were already familiar with. One For The Boys was launched as a UK-based campaign, but has grown thanks to the support and enquiries that have flooded in through the website and social channels. The campaign has grown across US, South Africa, Australia, and Canada inspiring men to care about their health. The wide support has led to plans for the campaign to grow into territories across the world.