What was the brief?
As mobile applications become an industry standard, we realised the potential for Mercedes-Benz to expand their digital reach across a large number of interested buyers while offering existing customers helpful guides to best use their vehicle.
What was the insight?
Working with Mercedes-Benz for over 10 years, we’ve created a wide range of mobile applications for Mercedes-Benz vehicle launches. The applications are based around the customer, built to be easy to use and full of helpful information about different vehicles available to be purchased.
How do we reach them?
The Mercedes customer is smart, and puts knowledge at the top of their mind. We’ve determined customers feel better about making a large purchase if they are given all the information possible before making a decision. The sales applications are used to foster engagement and connect interested buyers with vehicle information in one central location.
What was the story?
The Mercedes-Benz Application is a powerful engagement tool, not only capturing sales leads, but also offering knowledge in an easy to use mobile setting.