This month everyone’s favourite video streaming service had a wobble. After missing their Q2 growth subscription target Netflix’s stocks dropped by 14% leading to several think pieces questioning their future. But what does the future of video streaming as a whole look like? With competition ramping up from big brands like Amazon, Disney and Apple, and existing content producers such as HBO and ITV, will Netflix be able to maintain their current level of dominance?
Learning anything new can be daunting at the best of times and this is no different when trying to get your head around a new Content Management System (CMS). So to avoid the aimless clicking or the feeling that you might break the whole thing, we’ve come up with a few tips to get over this content hump.
Unquestionably, the key take-home from the Adobe Summit was the importance of creating unique customer experiences. Buying habits are undoubtedly changing as the market-place becomes an even more fiercely competitive battleground. Customer loyalty is a hotly contested area and it’s essential that brands adopt a ‘subscription mindset’, recognising that customers are only ever one click away from renewing their subscription or looking elsewhere.
Fact: You can have the most advanced content management system that money can buy, but if you fail to keep it updated and organised it can have devastating consequences for your site. We’ve pulled together a few top tips that should not only make your life easier as a Web Content Manager, but also guarantee you are maximising your platform’s potential.
Digital is a field where change is embedded in the source code. New tech innovations and interesting applications are pushed out every day – some that work better than others! To keep apace with the latest industry trends, each fortnight we visit interactive experiences and exhibitions to see what the industry’s got to offer. This week? The Flipside.
In our digital world, UGC (user-generated content) is a gold mine for brands, and today, there are two types of UGC – brand catalysed content and user instigated content (explained below.) In light of this, the Social and Strategy team popped over to the Sense of Space exhibition in Liverpool Street, to get an understanding of why this exhibition attracts Instagrammers and their filter fabulous shots.