One of the key differences between Adobe Analytics and Google Analytics is Adobe’s use of props, eVars and events. To fully understand customer behaviour all 3 need to be correctly used and implemented on a website.
This month everyone’s favourite video streaming service had a wobble. After missing their Q2 growth subscription target Netflix’s stocks dropped by 14% leading to several think pieces questioning their future. But what does the future of video streaming as a whole look like? With competition ramping up from big brands like Amazon, Disney and Apple, and existing content producers such as HBO and ITV, will Netflix be able to maintain their current level of dominance?