Just when you think you’ve seen it all, CES comes along and shakes everything up again. Last week, the world’s biggest consumer tech event returned to Las Vegas, and with it the latest batch of developments in the field of technology. From ingenious inventions to the downright nuts, the Consumer Electronics Show has been at the forefront of the technology industry for over fifty years. With nearly 4,500 exhibiting companies, the vast labyrinth of products, brands and insights to ingest can be overwhelming, so we’ve separated the wheat from the chaff to bring you the most important trends to keep an eye on.
One of the key differences between Adobe Analytics and Google Analytics is Adobe’s use of props, eVars and events. To fully understand customer behaviour all 3 need to be correctly used and implemented on a website.
This month everyone’s favourite video streaming service had a wobble. After missing their Q2 growth subscription target Netflix’s stocks dropped by 14% leading to several think pieces questioning their future. But what does the future of video streaming as a whole look like? With competition ramping up from big brands like Amazon, Disney and Apple, and existing content producers such as HBO and ITV, will Netflix be able to maintain their current level of dominance?