In-housing is when clients take some element of their marketing spend (ie planning & buying media, creative production and/or digital marketing activities) away from third parties, usually agencies, and build their own in-house capability. This year, Vodafone has taken 66% of its media investment (which includes search, social and programmatic) away from its incumbent agencies, saving millions of pounds. Lots of brands like P&G, Unilever and United Airlines are also doing the same in one shape or another. P&G’s marketing chief Marc Pritchard, who has one of the biggest marketing budgets in the world claimed “We are now seizing back control”. Now, where have we heard that phase before?
A wise man once said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Profound advice from Charles Darwin and a sentiment that many brands have either run with, or run from. In fact, a company’s openness to innovation can prove the fundamental ingredient in securing a successful future.
Adobe Experience Manager upgraded to it’s latest 6.4 version earlier this year. Picking up from where 6.3 left off, AEM’s most recent offering promises to make authoring content easier. With focus on creating fluid experiences, innovation through automation and the benefits of adopting a cloud-based approach.
Learning anything new can be daunting at the best of times and this is no different when trying to get your head around a new Content Management System (CMS). So to avoid the aimless clicking or the feeling that you might break the whole thing, we’ve come up with a few tips to get over this content hump.
Fact: You can have the most advanced content management system that money can buy, but if you fail to keep it updated and organised it can have devastating consequences for your site. We’ve pulled together a few top tips that should not only make your life easier as a Web Content Manager, but also guarantee you are maximising your platform’s potential.