Unquestionably, the key take-home from the Adobe Summit was the importance of creating unique customer experiences. Buying habits are undoubtedly changing as the market-place becomes an even more fiercely competitive battleground. Customer loyalty is a hotly contested area and it’s essential that brands adopt a ‘subscription mindset’, recognising that customers are only ever one click away from renewing their subscription or looking elsewhere.
Digital is a field where change is embedded in the source code. New tech innovations and interesting applications are pushed out every day – some that work better than others! To keep apace with the latest industry trends, each fortnight we visit interactive experiences and exhibitions to see what the industry’s got to offer. This week? The Flipside.
In our digital world, UGC (user-generated content) is a gold mine for brands, and today, there are two types of UGC – brand catalysed content and user instigated content (explained below.) In light of this, the Social and Strategy team popped over to the Sense of Space exhibition in Liverpool Street, to get an understanding of why this exhibition attracts Instagrammers and their filter fabulous shots.
Last week a few members of the team were invited to the launch of an uber-cool magazine celebrating women in all their glory – SHE. magazine. Discover a conversation around periods, body hair and bloody good cocktails.
Flying into Frankfurt, one might not know what to expect. At the home of the IAA, the annual International Motor Show, the grandest of buildings was to play host to the largest of occasions on the automotive calendar and, in particular, a landmark occasion for Mercedes-Benz.