Unquestionably, the key take-home from the Adobe Summit was the importance of creating unique customer experiences. Buying habits are undoubtedly changing as the market-place becomes an even more fiercely competitive battleground. Customer loyalty is a hotly contested area and it’s essential that brands adopt a ‘subscription mindset’, recognising that customers are only ever one click away from renewing their subscription or looking elsewhere.
Get Out! | YFS Visits the London Motor Show – A Drive Towards Digital
The car of the future is fuelled by digital. Considering the rate at which technology is moving, this is hardly surprising, but what are car brands doing to ensure their place in the digital highway? To find out more, the team headed over to the London Motor Show 2018 at the ExCeL.
Get Out! YFS visits the Flipside – An Interactive Experience
Digital is a field where change is embedded in the source code. New tech innovations and interesting applications are pushed out every day – some that work better than others! To keep apace with the latest industry trends, each fortnight we visit interactive experiences and exhibitions to see what the industry’s got to offer. This week? The Flipside.
Get Out! | YFS visits Sense of Space – an event built for UGC
In our digital world, UGC (user-generated content) is a gold mine for brands, and today, there are two types of UGC – brand catalysed content and user instigated content (explained below.) In light of this, the Social and Strategy team popped over to the Sense of Space exhibition in Liverpool Street, to get an understanding of why this exhibition attracts Instagrammers and their filter fabulous shots.
Product Launch Secrets | SHE. Magazine
Last week a few members of the team were invited to the launch of an uber-cool magazine celebrating women in all their glory – SHE. magazine. Discover a conversation around periods, body hair and bloody good cocktails.
Reasons To Be Creative | London Event 2018
Our Designer, Chris Kelly, attended an inspiring conference by ‘Reasons to’ which gathered designers and coders from all over the world. Discover his key takeaways on enhancing creativity here…
IoD Open House | Where Clouds Admit Glee
What does it mean to be connected now? After attending the Institute of Directors Open House event, Your Favourite Story explore how we identify with the world and each other, in times of our technological revolution.
London Design Festival: Villa Walala
French born graphic artist Camille Walala has turned Exchange Square in Broadgate into a giant playground of colour, called Villa Walala, as part of London Design Festival 2017.
ME CONFERENCE 2017: SXSW ENTERS EUROPE WITH A BANG!
Flying into Frankfurt, one might not know what to expect. At the home of the IAA, the annual International Motor Show, the grandest of buildings was to play host to the largest of occasions on the automotive calendar and, in particular, a landmark occasion for Mercedes-Benz.
Reasons To Be Creative Event
Reasons To Be Creative gathers the very best international creatives and developers to inform, inspire, entertain, thrill and educate designers and coders that attend from all over the world. With a festival atmosphere and impressive venue, this conference is unlike anything else.