In our digital world, UGC (user-generated content) is a gold mine for brands, and today, there are two types of UGC – brand catalysed content and user instigated content (explained below.) In light of this, the Social and Strategy team popped over to the Sense of Space exhibition in Liverpool Street, to get an understanding of why this exhibition attracts Instagrammers and their filter fabulous shots.
Last week a few members of the team were invited to the launch of an uber-cool magazine celebrating women in all their glory – SHE. magazine. Discover a conversation around periods, body hair and bloody good cocktails.
Flying into Frankfurt, one might not know what to expect. At the home of the IAA, the annual International Motor Show, the grandest of buildings was to play host to the largest of occasions on the automotive calendar and, in particular, a landmark occasion for Mercedes-Benz.