One of the key differences between Adobe Analytics and Google Analytics is Adobe’s use of props, eVars and events. To fully understand customer behaviour all 3 need to be correctly used and implemented on a website.
You might have heard ‘correlation does not imply causation’. In scientific research, there are two types of studies – observational study and experiments. While observational study gives you correlation between two variables and allows you to make statistical inference, it never tells you which variable is caused by the other.
For a TV show about dead bodies, The Walking Dead know how to bring life into their marketing strategies. Their innovative campaigns have delighted viewers and keep the franchise in customer’s minds during the hiatus.
Across a number of our clients, we heavily use Adobe Analytics within the agency. To better manage the analytics process and to avoid using the tech team to hard code the tracking onto each page, we use a Tag Manager to implement tracking. This post will be exploring more about how to implement Adobe Analytics Page Load tracking with Google Tag Manager.