Charles Darwin’s Theory of Innovation

A wise man once said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Profound advice from Charles Darwin and a sentiment that many brands have either run with, or run from. In fact, a company’s openness to innovation  can prove the fundamental ingredient in securing a successful future.

Adobe Summit 2018 I London I EMEA

What we learnt at Adobe Summit 2018

Unquestionably, the key take-home from the Adobe Summit was the importance of creating unique customer experiences. Buying habits are undoubtedly changing as the market-place becomes an even more fiercely competitive battleground. Customer loyalty is a hotly contested area and it’s essential that brands adopt a ‘subscription mindset’, recognising that customers are only ever one click away from renewing their subscription or looking elsewhere. 

web management

Top Tips for your Content Management System

Fact: You can have the most advanced content management system that money can buy, but if you fail to keep it updated and organised it can have devastating consequences for your site. We’ve pulled together a few top tips that should not only make your life easier as a Web Content Manager, but also guarantee you are maximising your platform’s potential.