Adobe Experience Manager upgraded to its latest 6.4 version earlier this year. Picking up from where 6.3 left off, AEM’s most recent offering promises to make authoring content easier. With focus on creating fluid experiences, innovation through automation and the benefits of adopting a cloud-based approach.

Experience Fragments

Experience Fragments were an addition in previous AEM versions. The basic premise allows authors to create variations of content which can then be used across multiple channels. 6.4 has since introduced ‘Building Blocks’ which make this process easier and allow marketers to edit the layout of individual fragments on the fly.

Style System

If you’re familiar with content authoring you’ll be all too aware of the frustrations that sometimes arise with page builds. You’ve selected a module, filled out all your content but the end result hasn’t quite met your expectations. Rather than having to rebuild the module, Style System provides an easy way to re-format your modules based on the edits made by your template authors.  Not only does this mean you can configure more reusable modules, but it allows greater flexibility for authors without the need for any AEM back-end development.

Reverse Translation / Memory Update

Working with enterprise platforms can often mean large scale multi-site and multi-language management. Your site may be structured with a Master version and then several language copies, to which translated content is deployed. Typically authors will then make localisations to copy/images that fall in line with the markets’ requirements. A common issue can then be that if updated content from the Master gets deployed again, it can overwrite your local changes. Reverse translation tackles this problem, allowing users to upload their market changes to the translation memory. All future deployments will take these in to account and adjust the update accordingly.

Content Fragments

Continuing Adobe’s quest of fluid experiences, 6.4 has built upon previous iterations of the Content Fragments. These snippets allow authors to create and curate original content which can then be reused across multiple channels. 6.4 has taken this a step further. Authors can now create set models or templates within the content fragments. For example, you can choose to include set fields (name fields, phone number, email etc), and drag and drop these entries on the fly.

AEM Screens

When we talk about ‘omni-channel’, most people will think about mobile and tablet. However with Fluid Experiences, Adobe are answering marketers needs to also provide a simple solution for digital signage. Interactive screens are proving an increasingly more effective method of reaching customers. With AEM screens, marketers are now able to author dynamic and interactive content within the AEM ecosystem, and deploy this to multiple screens at the click of a button.

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