Just when you think you’ve seen it all, CES comes along and shakes everything up again. Last week, the world’s biggest consumer tech event returned to Las Vegas, and with it the latest batch of developments in the field of technology. From ingenious inventions to the downright nuts, the Consumer Electronics Show has been at the forefront of the technology industry for over fifty years. With nearly 4,500 exhibiting companies, the vast labyrinth of products, brands and insights to ingest can be overwhelming, so we’ve separated the wheat from the chaff to bring you the most important trends to keep an eye on.
Like all forms of media, digital signage moves with the times – and 2019 looks to be yet another huge year. Technologies like digital signage offer a whole new raft of possibilities for digital marketers to make their mark and, with the retail landscape constantly changing, the companies that embrace these new technologies are likely to be the ones that benefit the most. With that in mind, we’ve cherry-picked the most exciting trends expected to make an impact on digital signage this year.
It’s that time again. After months of deliberation and fanfare, the celestial overlords have finally swiped left on 2018, followed by a casual slide into the NY. The remnants of yesteryear’s party poppers are all now swept away, and the big night’s stories all faded from our feeds. They are now just a distant memory, gone. Banished to the social archives forevermore. Sad face emoji.
In-housing is when clients take some element of their marketing spend (ie planning & buying media, creative production and/or digital marketing activities) away from third parties, usually agencies, and build their own in-house capability. This year, Vodafone has taken 66% of its media investment (which includes search, social and programmatic) away from its incumbent agencies, saving millions of pounds. Lots of brands like P&G, Unilever and United Airlines are also doing the same in one shape or another. P&G’s marketing chief Marc Pritchard, who has one of the biggest marketing budgets in the world claimed “We are now seizing back control”. Now, where have we heard that phase before?
Last week, we hosted a B2B marketing event with a number of interesting speakers. To kick things off, we had one of favourite clients, Ben Richardson, Global Marketing & Brand Director, of Stanley Black & Decker. Ben has spoken at our previous events and is a great speaker and always delivers lots of excellent insight in direct and common sense style.
Recently a few of us attended a great conference by the coolest b2b and start up magazine in the UK – Courier. For the first time ever, they arranged their own conference to allow the “movers and shakers of modern business and start up culture” to come together in a kind of SXSW festival of innovation.