This week I had lunch with a “veteran” agency entrepreneur and old friend, Spencer Gallagher. Spencer and his long time business partner, Peter Hoole have just published a great book called AGENCYNOMICS.
Last week, we hosted a B2B marketing event with a number of interesting speakers. To kick things off, we had one of favourite clients, Ben Richardson, Global Marketing & Brand Director, of Stanley Black & Decker. Ben has spoken at our previous events and is a great speaker and always delivers lots of excellent insight in direct and common sense style.
Recently a few of us attended a great conference by the coolest b2b and start up magazine in the UK – Courier. For the first time ever, they arranged their own conference to allow the “movers and shakers of modern business and start up culture” to come together in a kind of SXSW festival of innovation.
A wise man once said, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.” Profound advice from Charles Darwin and a sentiment that many brands have either run with, or run from. In fact, a company’s openness to innovation can prove the fundamental ingredient in securing a successful future.
Adobe Experience Manager upgraded to it’s latest 6.4 version earlier this year. Picking up from where 6.3 left off, AEM’s most recent offering promises to make authoring content easier. With focus on creating fluid experiences, innovation through automation and the benefits of adopting a cloud-based approach.
This month everyone’s favourite video streaming service had a wobble. After missing their Q2 growth subscription target Netflix’s stocks dropped by 14% leading to several think pieces questioning their future. But what does the future of video streaming as a whole look like? With competition ramping up from big brands like Amazon, Disney and Apple, and existing content producers such as HBO and ITV, will Netflix be able to maintain their current level of dominance?
Learning anything new can be daunting at the best of times and this is no different when trying to get your head around a new Content Management System (CMS). So to avoid the aimless clicking or the feeling that you might break the whole thing, we’ve come up with a few tips to get over this content hump.